If you have something to say but need help putting it into words, call me on 021 241 0448.
I write brilliant content for websites, brochures, EDMs, blog posts, media releases, and more.
A satisfied client recommended my copywriting skills to Results.com, a software start-up developing a revolutionary online business management package. I initially created the company’s overall ‘manifesto’, putting into words the business direction and global ambitions of founder Ben Ridler. I was then commissioned to write website content, EDMs, an Information Memorandum, and other documents.
Working within very tight deadlines with design company Method Studio, I wrote complete website content to market the new ‘.kiwi’ internet domain.
AA Life Insurance
Working with DNA and Digital Works Europe I generated end-to-end copy for a completely redesigned AA Life Insurance website. This included a huge amount of content, including copy for complex online calculators, AA Life customer stories to illustrate product benefits, and interviewing the CEO to create blog entries to explain key concepts.
North Port Events
I've written the copy for all of this Auckland-based event company's websites, including the mighty Food Show. The main challenges were establishing a house style with appropriate variations for each of the sites, plus translating material drawn from a wide range of sources into warm, witty, compelling copy that works a treat online. I worked closely with design and advertising agency Sciascia and the client from the beginning of the design process through to finished copy, advising and contributing ideas throughout.
Global Parking Solutions
I wrote all the website content for New Zealand-based parking technology manufacturer Global Parking Solutions. Sound dull? Not so much actually. These are the chaps who invented TXT-a-Park, which was a world-first, and who also make Metro Parking Terminals, which have consisted been voted the world’s best parking machines. The website was commissioned as part of the company’s push into the US and has proved an excellent sales tool.
I very quickly generated all the website content for a new Todd Properties housing development in Napier.
I write blog posts for companies and business people, developing thoughtful, entertaining, useful, and sometime downright cheeky content that serves up each client's brand in compelling ways.